Ca roule avec TUL!
The direct objective of the "Ca roule avec TUL - Promotion of the educational offer of Lodz University of Technology in Morocco" project was to prepare and conduct a comprehensive promotional campaign of "Gestion et Technologie" study programme in Morocco. The campaign included a mobile bicycle advertisement of TUL in Marrakech and a meeting with potential candidates for studies. The project contributed to increasing recognition of the university brand in Morocco and also enabled the university to increase its potential to use modern tools to promote its teaching and scientific offer abroad. The experience gained will be used in subsequent promotional and information campaigns in other regions of the world.
The project was implemented from 1 October 2018 to 30 September 2019.
The project was implemented under the NAWA Modern Foreign Promotion programme.